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Latest vegan leather business news right now? Asif spends most of his time running his family flower shop which he has been in charge of for over ten years. As well as selling plants to the citizens of Lahore, his home city, he also experiments with the growing process and crossbreeding of roses. It was during one of these experiments that the Gohar rose was created. See extra details on Asif ali Gohar.
Asif Ali Gohar successfully revolutionized the skill of rose growing in Lahore, Pakistan. Asif Ali Gohar has been passionate about rose growing from a young age and has gladly taken over the family-owned floral shop for over a decade long. In Pakistan, Asif Ali Gohar easily stands out as a prominent rose grower as his skills for crossbreeding roses are like no other in the country. In the city of Lahore, regulars who are rose fanatics and consistently look forward to purchasing roses for different occasions enjoy their visits to Asif’s floral shop. Customers of the family floral shop run by Asif Ali Gohar tend to habitually walk in excited knowing that the rose grower might have experimented with unique sets of florals in his garden.
While veganism is a niche market, it is on the rise in Pakistan. That is especially true among the youth as they are becoming more conscious of their choices. People are switching to vegan alternatives for everything to create a better world for the coming generations. One such pioneer in the vegan world is Asif Ali Gohar. He is trying to transform the vegan leather industry through his research and ideas. We interviewed him to understand more about his ventures. So, keep reading for an in-depth look into the vegan leather industry in Pakistan.
Using An Affordable Material: Vegan leather is expensive because other companies are using costly materials to make vegan leather items. On the other hand, rice is a staple item, and it is readily available everywhere, which means it is much cheaper. Using rice as a vegan alternative will allow Asif to offer affordable prices to his customers, which will mean more people will shift to this substitute. Staying True To His Roots: Since he was twelve, Asif has been in Germany, but he is using rice to stay true to his Pakistani roots. That is because Pakistan is the tenth biggest rice exporter worldwide, and it produces 8% of the world’s total rice trade. So, Asif wants to use the knowledge of the best rice producers and ensure quality vegan leather.