MaryAnn Holder-Browne and the growth of a blockchain-enabled network platform consultant

MaryAnn Holder or the ascent of a supply chain business networks professional? MaryAnn Holder on One Network’s Intelligent Control Tower: Supply Chain Control Towers play an essential role in helping businesses successfully make the transition from siloed legacy systems to a collaborative, resilient, real-time digital business network. From visibility and alerting to prescriptive decision support to full AI-based automation, control towers can optimize more widely, precisely, and efficiently than any other technology. This report explains the success factors for an effective control tower strategy and provides a Capabilities Checklist of essential requirements.

The ONE Platform supports a variety of multi-tenancy models such as classic multi-tenant as well as network multi-tenant and is credited by customers for delivering rapid results at half the cost of traditional technology approaches. Leveraging AI and Blockchain, the multi-party digital network has more than 60,000 businesses onboarded globally and is the largest business operating network worldwide. “As the largest supply chain network in the world, we are thrilled to be named a Leader in Gartner’s Magic Quadrant and to see them emphasize the importance of multienterprise solutions and their impact on the modern supply chain,” said MaryAnn Holder, Chief Marketing Officer, One Network. “With a vast number of retailers, distributors, manufacturers, carriers and third-party logistics providers onboarded, the RTVN offers a disruptive technology and business model that enables our community to slash inventory, improve service levels, and speed up the supply chain in order to outpace the competition.”

Today, these hybrid blockchain-enabled networks are providing a real-time, shared, single version of the truth at the core of the business community. They eliminate data discrepancies, delays, and costs, while leveraging blockchain’s strong, decentralized, and trusted network. Best of all, it supports powerful new functionality such as chain of custody apps that run on the hybrid network. These shared apps empower shippers, carriers, freight forwarders, 3PLs/4PLs and other partners to track and manage orders and shipments, and collaboratively plan and execute across all stages of the supply chain, in a trusted, transparent, yet confidential environment. Considering the strategic role logistics play in business, how an organization approaches logistics can often dictate its overall success or failure. Blockchain enabled networks are creating an unprecedented advantage by greatly speeding how goods are moved throughout the supply chain by taking the guesswork out of process and ensuring all partners are operating on the same page. Discover more details on MaryAnn Holder-Browne.

In this Technology Value Matrix, Nucleus evaluates solutions that help organizations find the right balance between inventory and service levels while minimizing costs. This is important because the demand for solutions that enable organizations to plan around balancing service delivery with stocking levels is becoming more pronounced as the competitive landscape and shifts in consumer behavior present new challenges. Using One Network, customers can onboard their trading partners, giving two-way visibility to inventory levels, ability to serve, and forecasts. MaryAnn Holder-Browne, Chief Marketing Officer of One Network: “We are thrilled to once again be recognized by Nucleus Research”.

MaryAnn Holder is Chief Marketing Officer at One Network Enterprises, a provider of the blockchain-enabled network platform, The Real Time Value Network. From inbound supply to outbound order fulfillment and logistics, optimize and automate across your entire supply network and every trading partner. The NEO Platform’s intelligent agent technology delivers predictive and prescriptive analytics with real time information to help you lead your industry – for the highest services levels and product quality at lowest cost.

How many degrees deep do you think your buyer persona is? The same buyer group has multiple. A lot of times they’re at VP level, director level, C-level people. They have the same kind of educational background but do yours vary? For instance, if you’re trying to provide a solution to someone, are you dealing with multiple educational boundaries or any type of boundary like that? Well in a certain sense, yes. The office of the CFO is going to have a different, well, maybe not different educational status, but they’ll certainly have a different bent to their studies. They will have a different focus. We market to the whole organization when we’re looking at the supply chain. What we’re looking at the office of the CFO, the office of the CIO, the office of the CEO and then the office of supply chains. All of those buying units have their own individual needs that they have to balance within the greater organizational structure. When we build out our buyer personas, we look very closely at what are the things that are going to make that person a superstar even down to what are the types of people. I mean we look at the psychographics as well as the basic demographics that you get for a position such as a supply chain director. We might look at an engineering background and the way they make decisions so a lot of that factors into how we message to that.